Charging into the wilderness, but prepared.

Living with an outdated and disparate brand that included multiple names and disconnected websites, AdventureMed needed a comprehensive brand and website strategy to accurately reflect its growth. As the premier wilderness medical education organization in the country, the brand needed an identity that felt as professional as its curriculum.

Backed by a new brand architecture centered on the confidence provided by expert medical training, we executed a visual system that pairs rustic wilderness badging and outdoor photography with retro college mascot homages. Our biggest technical achievement was redesigning and rebuilding the organization’s most valuable marketing assets: consolidating four separate websites into a single, high-performing digital home. This website consolidation and rebrand have prepared AdventureMed for its next phase of national growth and marketing initiatives.