Aircare International
Preparing for takeoff and the turbulence ahead.
As you can imagine, running a corporate business aviation department can be turbulent. Navigating intricacies, including staffing pilots and flight attendants and managing FAA-required emergency procedures, is a daunting task for any company to handle alone. That’s why it’s vital for organizations to have partners they can trust. Enter industry leader: Aircare International.
Looking to refresh a dated identity, we helped Aircare International refocus on their core values and align their visual presence with their status as a top-tier organization. Together, we created a new brand centered around “aviation cool.” Built on clean type lockups, traditional coloring, and dynamic new photography and videography, the brand features a flexible design system inspired by the ever-changing nature of the sky. As an homage to the company’s longevity and the iconic 1980s United Airlines livery, we introduced a multi-color, three-part gradient. This element, combined with a comprehensive brand strategy and marketing execution, gave their team the wings to continue growing the brand into the future.
Capability
- Brand Identity & Strategy
- Creative Direction
- Motion
- Video, Film, & Photography
With two decades developing results-based creative, our team has many more case studies and project experiences than we can show here. We’d love the opportunity to show more and talk about your specific goals.