Putting the spotlight on art and artists along the Wasatch Back.

Arts councils often stay in the background, supporting their communities and the arts through a veil of anonymity. However, there are times when it’s essential for an organization to take a more prominent stance. This was the challenge for the Arts Council Park City & Summit County, a group responsible for planning a wide range of programming and events throughout the county. To increase their regional prominence, we partnered with their team on a brand strategy and rebranding exercise designed to move the Council into the spotlight. Together, we developed a flexible visual design system that seamlessly integrates their core brand with various event sub-brands. Built upon the visual metaphor of “taking the spotlight,” the system utilizes the motion and intersection of circles to create a dynamic identity. Following the rebrand, we executed digital and advertising initiatives that worked in tandem with their internal campaigns to draw more eyes and significantly increase engagement for both the events and the Arts Council itself.