Back of Beyond Books
Writing a new chapter for a Moab Main Street favorite.
Under new ownership, Back of Beyond Books, a staple of the Moab, Utah community, looked to modernize its digital presence and expand its reach. The goal was to refresh their well-known local brand in a way that honored its storied history while looking toward a digital-first future.
We drew inspiration from the storefront’s iconic sign, a slot canyon in the shape of a book, as the foundation for the updated visual identity. We introduced a modern brand typography system and a color palette inspired by the desert southwest, centering the design on kinetic typography to bring the brand to life. This evolution extended to a new e-commerce website design, ensuring that this Main Street favorite could share its love of literature and the desert with the world.
Capability
- Brand Identity & Strategy
- Creative Direction
- Graphic Design
- Web Development
With two decades developing results-based creative, our team has many more case studies and project experiences than we can show here. We’d love the opportunity to show more and talk about your specific goals.