Bjorn’s Brew
Refreshing a local coffee chain with a brand that barks.
Bjorn’s Brew, a beloved favorite in Salt Lake City, is more than just a coffee brand; it’s a lifestyle brand with a mission. Renowned for fast, friendly service and a business model rooted in philanthropy, Bjorn’s donates a portion of all proceeds to local animal charities, making every purchase a meaningful one. However, despite their strong values and loyal following, their original identity felt outdated and lacked the polished, professional appeal needed to support their ambitions for expansion.
As they set their sights on growth within Utah and new markets in San Francisco and Las Vegas, we collaborated closely with their team to completely reimagine the brand from the ground up. Remaining deeply connected to their core identity, one that celebrates animals and man’s best friend, we developed a bold, whimsical, and integrated brand identity that extends across every touchpoint. From environmental signage and social media strategy to cinematic photography, product packaging, and cups, the new brand captures the heart and energy of Bjorn’s Brew, ensuring they stand out as they scale.
Capability
- Campaign
- Creative Direction
Industry
- Restaurant
With two decades developing results-based creative, our team has many more case studies and project experiences than we can show here. We’d love the opportunity to show more and talk about your specific goals.