City Creek Reserve

95 State lifestyle magazine cover design for commercial real estate leasing in Salt Lake City.

City Creek Reserve

Project Details
Creating a micro-district in the heart of Downtown SLC.

Developed under the initial title Tower 8, the newest addition to the Salt Lake City skyline is 95 State; a 24-story office tower that redefined the heart of downtown. City Creek Reserve required a sophisticated name, integrated brand identity, and a commercial leasing strategy fitting of this forward-thinking architectural landmark.

Ultimately named after its prestigious address, the identity subtly incorporates a tilted number 8 (an homage to Tower 8) within the numbers 9 and 5. To cut through the noise of traditional leasing materials, we concepted and produced a high-end lifestyle magazine to tell the brand story. This initiative evolved from a single building project into a large-scale district branding effort that anchors the City Creek center.
capabilities
- Brand Identity & Strategy
- Campaign
- Email & Social
- Graphic Design
Industries
- Real Estate Development

Creating a micro-district in the heart of Downtown SLC.

Developed under the initial title Tower 8, the newest addition to the Salt Lake City skyline is 95 State; a 24-story office tower that redefined the heart of downtown. City Creek Reserve required a sophisticated name, integrated brand identity, and a commercial leasing strategy fitting of this forward-thinking architectural landmark.

Ultimately named after its prestigious address, the identity subtly incorporates a tilted number 8 (an homage to Tower 8) within the numbers 9 and 5. To cut through the noise of traditional leasing materials, we concepted and produced a high-end lifestyle magazine to tell the brand story. This initiative evolved from a single building project into a large-scale district branding effort that anchors the City Creek center.

Capability

Brand Identity & Strategy
Campaign
Email & Social
Graphic Design

Industry

Real Estate Development

Environmental branding and signage for 95 State office tower in downtown SLC.

Commercial property signage for World Trade Center City Creek by Turn Two Studio.

Real estate sales brochures and marketing collateral for high-end office tower leasing.

Project Credits

Creative Direction & Design

Stuart Laybourne

Agency

Redirect

Agency Partner

Ferrari & Co.

Location

Salt Lake City, Utah

Back to All Case Studies

With two decades developing results-based creative, our team has many more case studies and project experiences than we can show here. We’d love the opportunity to show more and talk about your specific goals.

Start A Project