Integrated brand identity and campaign design for Clark Planetarium SLC

Clark Planetarium

  • Project Details

    Modernizing a cosmic landmark in the heart of SLC.

    Located at The Gateway in downtown Salt Lake City, Clark Planetarium is a cornerstone of Utah’s educational landscape. To expand its reach beyond traditional school field trips, we partnered with their team to execute a modern brand evolution and integrated marketing strategy.

    Our approach centered on ‘Experience Design’ and the idea of Igniting Cosmic Discovery; creating a visual language that reflects the awe of space while remaining accessible to a modern, digital-first audience. By uniting cinematic motion design, updated brand identity, and targeted digital campaigns, we helped the Planetarium re-establish itself as a premier destination for both families and adults along the Wasatch Front.

    capabilities
    • Brand Identity & Strategy
    • Campaign
    • Creative Direction
    • Graphic Design
    • Video, Film, & Photography
    Industries
    • Civic Entities

Modernizing a cosmic landmark in the heart of SLC.

Located at The Gateway in downtown Salt Lake City, Clark Planetarium is a cornerstone of Utah’s educational landscape. To expand its reach beyond traditional school field trips, we partnered with their team to execute a modern brand evolution and integrated marketing strategy.

Our approach centered on ‘Experience Design’ and the idea of Igniting Cosmic Discovery; creating a visual language that reflects the awe of space while remaining accessible to a modern, digital-first audience. By uniting cinematic motion design, updated brand identity, and targeted digital campaigns, we helped the Planetarium re-establish itself as a premier destination for both families and adults along the Wasatch Front.

Capability
  • Brand Identity & Strategy
  • Campaign
  • Creative Direction
  • Graphic Design
  • Video, Film, & Photography
Industry
  • Civic Entities
Clark Planetarium Logo
Clark Planetarium Colors
Clark Planetarium Brand Narrative
Digital marketing strategy and social advertising for Salt Lake City attractions
Clark Planetarium Rhythm of Space
Clark Planetarium Brand Guide
Mobile-responsive web design and UX strategy for educational organizations
Clark Planetarium Business Cards
Lifestyle brand photography for museum marketing and community engagement
Clark Planetarium Brochure
Project Credits
Creative & Art Direction
Stuart Laybourne
Account Management
Renee Leta
Account Management
James Roberts
Design
Lindsey Blanton
Copywriting
Tony Hirsch
Videography
Jeremy Penzien
Editing
Ken Hoffman
Agency
Redirect
Agency Partner
Ferrari & Co.
Client
Salt Lake County
Location
Salt Lake City, Utah

With two decades developing results-based creative, our team has many more case studies and project experiences than we can show here. We’d love the opportunity to show more and talk about your specific goals.