Eastern Arizona College
Proving the places you least expect might just be the higher education destination for you.
You could say Eastern Arizona College is in the middle of nowhere. Three hours from Phoenix and four hours from El Paso resides Thatcher, Arizona, home to EAC. Originally designed to service only its immediate county, the college gained an opening to expand its enrollment base as Arizona’s higher ed landscape shifted. Like every institution today, they are in a constant fight for enrollment, students, and funding in a saturated market.
We approached this challenge with a comprehensive digital strategy, starting with an updated web presence followed by an integrated marketing and content campaign. We built the brand strategy upon the college’s unique location. Thatcher isn’t on the way to anything; if you’re there, it’s because it was the destination. Named “Destination EA,” our campaign took inspiration from tourism marketing to highlight the college’s distinct positioning: extreme affordability, small class sizes, and a tight-knit rural environment.
Capability
- Campaign
- Creative Direction
- Digital & Advertising
- Email & Social
- Video, Film, & Photography
- Web Development
Industry
- Higher Education
The Results
13.7% year over year enrollment headcount increase in the first year of campaigns.
The Results
Exceeded application goal for new bachelor’s degree programs by 433%
With two decades developing results-based creative, our team has many more case studies and project experiences than we can show here. We’d love the opportunity to show more and talk about your specific goals.