Eccles Theater
Helping develop a new center stage for Salt Lake City.
Lacking a major downtown performing arts center capable of handling large touring theater productions, Salt Lake City and Salt Lake County needed to build a theater, and its brand, from the ground up. Starting with a public engagement process to gauge what the community wanted to see in its new “crown jewel,” we helped design a brand identity for a theater built to stand the test of time.
Utilizing the concept of three extraordinary elements—extraordinary arts, extraordinary community connections, and extraordinary architecture—the visual brand paid homage to both the sponsor namesake and the building’s unique star-themed lighting. We drove opening season ticket sales and box sponsor programs through an integrated marketing and advertising strategy, successfully launching the venue as the premier cultural destination of the Wasatch Front.
Capability
- Brand Identity & Strategy
- Campaign
- Creative Direction
- Digital & Advertising
- Graphic Design
Industry
- Civic Entities
The Results
A record number of season tickets for the opening season were sold.
With two decades developing results-based creative, our team has many more case studies and project experiences than we can show here. We’d love the opportunity to show more and talk about your specific goals.