Great Salt Lake Advisory Council
Stories of Success Along the Great Salt Lake
The ecological challenges facing the Great Salt Lake are well documented both locally and nationally. But too often, the media narrative leans heavily into doom and gloom, focusing solely on shrinking shores and worst-case scenarios. But, what about the proactive work being championed by government agencies, local businesses, and passionate individuals? To shine a light on these efforts, we partnered with the State of Utah’s Great Salt Lake Advisory Council. Together, we produced a compelling series of short-form videos utilizing interviews with a multitude of individuals from government, industry, business, and more designed to highlight the tangible changes being made to secure a sustainable future for the lake. By shifting the focus from despair to action, this campaign educates the public, inspires involvement, and proves that saving the Great Salt Lake is a deeply collaborative effort.
Capability
- Creative Direction
- Video, Film, & Photography
Industry
- Civic Entities
With two decades developing results-based creative, our team has many more case studies and project experiences than we can show here. We’d love the opportunity to show more and talk about your specific goals.