Kiitos Brewing
Finnish-ing a start-up Salt Lake brewery brand.
Kiitos Brewing entered a suddenly crowded and highly competitive market as an upstart brewery in Salt Lake City. With microbreweries becoming a major trend locally, they needed more than just great beer; they needed a brand that resonated. Built upon the founder’s Finnish heritage and a deep ethos of environmental stewardship, the company required an integrated brand story and visual design that would command attention on store shelves.
We centered the brand strategy around clever copywriting that focused on gratitude; kiitos translates to “thanks” in Finnish. The visual narrative was inspired by fauna native to Finland, with each can featuring a unique animal and a story about its role in the ecosystem. By uniting CPG packaging design with purposeful storytelling, we helped Kiitos stand out in the saturated Salt Lake City brewery scene, creating a brand that is as memorable as its message.
Capability
- Brand Identity & Strategy
- Creative Direction
- Email & Social
- Web Development
Industry
- Consumer Goods
With two decades developing results-based creative, our team has many more case studies and project experiences than we can show here. We’d love the opportunity to show more and talk about your specific goals.