Parsons Behle & Latimer
Exceptional, Legal, Excellence.
Founded in 1882, Parsons Behle & Latimer is one of the largest regional law firms in the western United States, with offices across 11 locations including Salt Lake City, Boise, and Reno. Over the years, our team has worked closely with the firm to continually evolve its brand identity and marketing messages, ensuring their story of western roots and legal excellence remains modern and impactful.
In addition to our work for the main firm, we’ve developed integrated brand identities for their specialized practices, including Parsons Personal Injury and Parsons Lift (Innovation Law). Beyond visual identity, we have driven significant business growth through strategic digital advertising campaigns. Our medical malpractice and birth injury campaigns achieved a staggering 54,607% return on ad spend (ROAS), proving that sophisticated legal branding combined with data-driven performance marketing delivers exceptional results.
Capability
- Brand Identity & Strategy
- Campaign
- Creative Direction
- Digital & Advertising
- Graphic Design
- Motion
- Video, Film, & Photography
The Results
Medical malpractice & birth injury campaigns ran with a 54,607% return on ad spend for Parsons Personal Injury.
With two decades developing results-based creative, our team has many more case studies and project experiences than we can show here. We’d love the opportunity to show more and talk about your specific goals.