Proper Brewing
Developing a proper brand and marketing programs.
As they began gaining shelf space in grocery stores across the state, Proper Brewing’s packaging featured disparate art direction and a visual appeal that wasn’t strong enough to stand out against the competition. While often containing clever pop culture references or movie homages, the new can artwork now lives within a cohesive design system, creating brand consistency while allowing enough “looseness” for an energetic variance.
We used this new branding foundation to launch integrated marketing programs, helping to grow business for both the brewery and Proper’s fine dining establishments. Our creative strategy directly contributed to a significant boost in market presence, proving that a unified brand voice is essential for scaling in the competitive consumer goods sector.
Capability
- Campaign
- Creative Direction
- Digital & Advertising
- Email & Social
- Video, Film, & Photography
- Web Development
Industry
- Consumer Goods
The Results
Creative strategy lead to a 88.7% increase in distributed can sales during our first full year working together.
The Results
SLC Pills was voted 2024’s “Best Brewery Can Art” by City Weekly
With two decades developing results-based creative, our team has many more case studies and project experiences than we can show here. We’d love the opportunity to show more and talk about your specific goals.