RLL
Putting a friendly face on multi-family owner insurance.
Insurance is a vertical traditionally known for being dull, unfriendly, and void of personality. As a specialist helping multi-family property owners mitigate risk through liability waivers, RLL looked and sounded like a typical insurance company. Their full name, Renter’s Legal Liability, was mouthful, and their brand was bogged down by confusing acronyms, messy product offerings, and a corporate feel.
Our research revealed that RLL’s greatest asset was their small-team atmosphere and human-forward customer service. We set out to simplify their product offering and execute a comprehensive rebrand with a friendly, personality-driven identity (including a literal face in the logo). By putting their people front and center through an integrated brand strategy, we successfully transformed RLL from a corporate entity into a relatable partner—positioning them for growth and new digital marketing initiatives.
Capability
- Brand Identity & Strategy
- Campaign
- Creative Direction
- Digital & Advertising
- Email & Social
- Motion
- Web Development
With two decades developing results-based creative, our team has many more case studies and project experiences than we can show here. We’d love the opportunity to show more and talk about your specific goals.