The Geekery retail brand identity and storefront signage in Salt Lake City

The Geekery

  • Project Details

    Behold, spaces that feel welcoming to kids and help them learn.

    Children and teens thrive when they have a space where they truly feel they belong. A place that not only supports their academic growth but also celebrates their creativity, imagination, and individuality. That core belief inspired the creation of The Geekery, a dynamic collection of after-school programs designed to offer young people both a supportive learning environment and a fun, inclusive community. The Geekery offers a unique blend of activities that spark curiosity and collaboration, including Dungeons & Dragons, improv, theater arts, and chess clubs, paired with structured academic tutoring to help with homework and reinforce classroom learning. The brain child of three siblings, we worked together at the idea’s infancy to help name, brand, and ultimately launch the company in its first location with the help of targeted digital advertising campaigns.

    capabilities
    • Brand Identity & Strategy
    • Campaign
    • Creative Direction
    • Digital & Advertising
    • Graphic Design
    • Video, Film, & Photography
    • Web Development

Behold, spaces that feel welcoming to kids and help them learn.

Children and teens thrive when they have a space where they truly feel they belong. A place that not only supports their academic growth but also celebrates their creativity, imagination, and individuality. That core belief inspired the creation of The Geekery, a dynamic collection of after-school programs designed to offer young people both a supportive learning environment and a fun, inclusive community. The Geekery offers a unique blend of activities that spark curiosity and collaboration, including Dungeons & Dragons, improv, theater arts, and chess clubs, paired with structured academic tutoring to help with homework and reinforce classroom learning. The brain child of three siblings, we worked together at the idea’s infancy to help name, brand, and ultimately launch the company in its first location with the help of targeted digital advertising campaigns.

Capability
  • Brand Identity & Strategy
  • Campaign
  • Creative Direction
  • Digital & Advertising
  • Graphic Design
  • Video, Film, & Photography
  • Web Development
The Geekery Logo
Integrated social media marketing and digital strategy for retail brands
The Geekery Billboard
The Geekery Website
The Geekery Label
The Geekery Tote
The Geekery Photo
The Geekery Photo
The Geekery Photo
The Geekery Program
The Geekery
The Geekery
The Geekery Print Ad
Project Credits
Creative & Art Direction
Stuart Laybourne
Account Management
Sarah Lyman
Web Development
Sean Ward
Motion Design
Nick Ketterer
Agency
Redirect
Client
The Geekery
Location
Salt Lake City, Utah

With two decades developing results-based creative, our team has many more case studies and project experiences than we can show here. We’d love the opportunity to show more and talk about your specific goals.