Rewriting the narrative of leadership in the Beehive State.

Women have always shaped Utah’s history, yet for decades, their stories were often left out of the state’s textbooks and monuments. We partnered with Better Days 2020, a non-profit dedicated to popularizing Utah women’s history, to create an integrated brand identity and campaign that brings these voices to the forefront. This wasn’t just a history lesson; it was an invitation to reimagine what leadership looks like.

Our work involved building an extensive visual system that translates across educational curriculum, community toolkits, and large-scale public installations. By pairing vibrant, custom illustrations with a robust digital marketing strategy, we helped Better Days reach classrooms in every county in Utah. From the first votes cast in the modern nation to the leadership of today, this project proves that stories have the power to shape a better future. Through this strategic creative partnership, we’ve helped move the needle on civic engagement and ensured these legacies are no longer “hidden” history.